Forward Lab AI Get a quote

AI receptionist for your business

Never miss another call. Ever again.

Your AI receptionist answers every call, books appointments straight into your Google Calendar and texts you the details. It knows your business inside out, and it never takes a day off.

Get your quote See what missed calls cost you
  • You own the software
  • Lifetime support
  • No calls, no charge
AI speaking
Receptionist

Thanks, Mike. You're booked for Thursday at 10 AM at 418 Oak Ridge Drive.

Added to Google CalendarThu 10:00 AM · Waterproofing inspection
Text sent to your phoneNew booking: Mike C., Thu 10 AM
Lead saved to Google Sheets(919) 555-0142 · Booked
Works with Google Calendar Google Sheets SMS to your cell Your current number Your website

What it does

A receptionist that handles the whole call.

From the first ring to the booked appointment, every step happens on its own. You just get the text.

Answers every call

Day or night, weekends and holidays. No caller ever hits voicemail again.

Books into Google Calendar

Appointments go straight into your Google Calendar while the caller is still on the line.

Texts you every booking

An SMS lands on your cell confirming each appointment it makes.

Knows your business

Services, prices, hours, service area, policies. It answers questions the way you would.

Reschedules appointments

When a client calls to move their booking, it finds a new time and updates your calendar.

Cancels appointments

Clients can cancel by phone, and the slot opens back up in your calendar.

Logs every lead

Every caller is saved to a Google Sheet, whether they booked or not.

Sounds like you

We can train it on your voice and the way you talk, so it sounds and acts like you.

Every lead, captured

Never lose a lead again.

Every person who calls and talks to your AI receptionist is added to your Google Sheet: who they are, their number, what they wanted and what happened. Booked or not, you can follow up.

  • Name, number and reason for every call
  • Outcome of each call: booked, moved, cancelled or follow-up
  • Your sheet, in your own Google account
Call leads Example
CallerPhoneReasonOutcome
Mike C.(919) 555-0142Basement leakBooked · Thu 10 AM
Marcus T.(704) 555-0187Quote for new unitFollow up
Priya S.(336) 555-0110Move her visitMoved · Tue 1 PM
Unknown(919) 555-0199Asked about pricesFollow up
Leo G.(984) 555-0163Cancel visitCancelled

Your voice

Sounds like you. Acts like you.

We can shape your AI agent around you: your voice, the way you speak to customers and the decisions you'd make. Callers hear you, and it takes action on your behalf.

  • Trained on your own voice
  • Greets callers the way you do
  • Books, moves and cancels for you

AI website

We build you an AI website too.

Your AI agent can live on your website as well. Visitors tap to talk to it, get answers and book appointments right on the page, day or night.

Add AI to your current site

We integrate your AI agent into the website you already have.

Get a brand-new AI website

We redo your website from scratch with your AI agent built in.

How it works

We build it. You own it. We run it.

Everything is done for you, from the first call to the day you go live and beyond.

  1. STEP 01

    Tell us about your business

    Your services, prices, hours and how you like appointments booked.

  2. STEP 02

    We build and train your AI

    Your receptionist, calendar, texts, lead sheet and, if you want it, your AI website.

  3. STEP 03

    Forward your calls

    Keep your current number. Your AI receptionist starts answering right away.

  4. STEP 04

    We manage it for life

    You own everything. We look after it for as long as your business is running.

Who it's for

Built for businesses that live on the phone.

Now onboarding businesses across North Carolina

HVAC & plumbingRoofing & contractorsElectriciansDental & medical officesLaw firmsAuto repairSalons & spasCleaning servicesReal estate

ROI calculator

What are missed calls costing you?

Move the sliders to match your business and see how much revenue walks away every time the phone rings out.

Your type of business

Calls that ring out, go to voicemail or come in after hours.

%
$
Revenue lost to missed calls
$5,704/ month

That's about 4 paying jobs a week going to voicemail.

Per week
$1,313
Per year
$68,443
Jobs lost / yr
196
At this rate, missed calls cost you the price of a full build every 3 to 4 weeks.

Estimates based on the numbers you enter. The comparison uses a typical $4,000 to $5,000 build and leaves out per-call usage.

Our promise

It's yours. And we're with you for life.

You own everything

We build it all for you, and it all belongs to you. We simply manage it on your behalf.

  • The software and the code
  • Your n8n automations
  • Your API accounts and keys
Private handover fileEvery login and key, held only by you

Lifetime warranty

For as long as your business is running and your customers are calling, you have lifetime access to Forward Lab AI. If something needs fixing or changing, we're there. We'll help you for life.

Pricing

Quoted for your business.

Every business is different, so there's no one-size price. We look at how you work and quote you directly.

Build & setup
$4,000–$5,000

Most builds land in this range. Your exact quote depends on your business.

Pay per call session

You're only charged when your AI receptionist handles a call. No calls, no charge.

Get your quote

What we can build for you

  • AI receptionist trained on your business
  • Booking, rescheduling and cancelling in Google Calendar
  • SMS confirmations to your cell
  • Every caller logged in Google Sheets
  • An AI agent that sounds like you
  • AI website, new or added to yours
  • Full ownership and handover file
  • Lifetime support

Questions

Good to know.

Do I need a new phone number?

No. You keep your current number and forward your calls to your AI receptionist.

Can it really sound like me?

Yes. We can train your AI agent on your voice and the way you talk to customers, so it sounds and acts like you.

Can customers reschedule or cancel?

Yes. When a customer calls to reschedule, it finds a new time and updates your Google Calendar. If they cancel, the slot opens back up.

Where do my leads go?

Every caller is added to a Google Sheet with their name, number, what they wanted and what happened, whether they booked or not.

How much does it cost?

We quote each business individually. Most builds fall between $4,000 and $5,000. After that you pay per call session, so if there are no calls, there's no charge.

Who owns the software?

You do. You own the software, the code, your n8n automations and your API accounts. We manage it all for you and hand everything over in a private file that only you hold.

What does the lifetime warranty cover?

For as long as your business is running and getting calls, you have lifetime access to Forward Lab AI and our help.

Will it work with my current website?

Yes. We can add your AI agent to the website you already have, or build you a new AI website from scratch.

Get started

Get your quote.

Tell us about your business and we'll come back to you with a quote made for you.

  1. We look at your businessHow many calls you get, and how you book work today.
  2. You get your quoteA clear price for exactly what you need.
  3. We build and hand it overYou go live, and we look after it for life.

Tell us about your business

We reply to every message.

We'll only use your details to reply to you.